IN THE STUDIO:
JENNY KROIK

Drawing from the Spring 2026 collection entitled “Lafayette 148 Has Always Been A New Yorker”, New York-based artist Jenny Kroik’s custom illustrations depict beloved archetypes of New York women wearing the Lafayette 148 Spring 2026 collection in their respective NYC worlds. The works pay tribute to the iconic illustrated covers of The New Yorker which served as inspiration for the season, and for which Jenny has painted three. Join the artist in process—observing the bustle of New York City—to see the artistry behind her work.

SHOP SPRING 2026

Like the Lafayette 148 design team, who began the Spring 2026 collection by observing women across New York, Jenny Kroik starts with the city itself. She walks neighborhood to neighborhood with a sketchbook in hand, stopping on street corners, outside cafés, and along avenues to study how women move, dress and carry themselves.

A key part of her process is observation. She looks closely, takes notes, and sketches quickly—capturing posture, proportion and gesture. Those moments become the foundation for her illustrations. Back in her home studio, she then develops the sketches through multiple iterations—refining the composition, adjusting proportions and layering paint until each work is complete.

Jenny Kriok's illustration of "The Playbill Patron"

Woman in Silk Organza Blouson Sleeve Gown

Jenny Kriok's illustration of "The Style Authority"

Woman in Leopard Print Twill Coat and Leather Mini Skirt

Jenny Kriok's illustration of "The Boss"

Woman wearing Grid Plaid Double Breasted Jacket and Clark Short

Jenny Kriok's illustration of "The Culture Vulture"

Woman wearing Suede Belted Jacket and Leather Pencil Skirt

Jenny Kriok's illustration of "The Lady Who Lox-es"

Woman in Organic Cotton Poplin Belted Shirtdress

For Spring 2026, we turned to the women of New York and the roles they move through every day. Each archetype reflects a facet of the city: The Boss in the Financial District, The Playbill Patron at Lincoln Center, The Style Authority on Greene Street. Every one embodies the rich tapestry of real women—our clients—whom we know and love as New Yorkers ourselves. Each contains multitudes, and the same pieces take on new meaning depending on how they’re worn.

In dialogue with the collection, Jenny Kroik places these women in their natural habitats, translating each through her extraordinary illustrations.

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IN THE STUDIO:
JENNY KROIK

LAFAYETTE 148 HAS ALWAYS
BEEN A NEW YORKER

IN THE STUDIO:JENNY KROIK

LAFAYETTE 148 HAS ALWAYSBEEN A NEW YORKER

IN THE STUDIO:
JENNY KROIK

LAFAYETTE 148 HAS ALWAYS
BEEN A NEW YORKER