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“This Fall we’re debuting our evolved branding—you’ll see it everywhere from our logo to our new L Beam mark. The shift is subtle but powerful.”
“The shape of our new logo invokes an architectural foundation—it’s fitting, because we really approach design and construction like architects.”
“Our L beam was actually inspired by the I Beam—an essential building block used by architects to reinforce strong structures around the world.”
“The number 8 has always been lucky for us. Our Infinity Knot hardware and cable echo one of the world’s most powerful knots—the figure eight. I love the sculptural shape, which is a symbol of our bond and our strength.”
“We worked with a gifted print & textile designer named Leila to develop our Fall prints. The motif was actually inspired by nature—the beautiful, swirling shapes of agate rocks.”
“To recreate the organic, fluid movement we wanted, Leila used a centuries-old paper printing technique called marbling.”
“Shape is key to making any look modern. Necklines are on the rise, The high waist is here to stay, and so are shorter, cropped jackets to show them off.”
“The defined waist is important too, balanced with these really beautiful exaggerated sleeves.”
“There are so many variations on the white shirt. It’s the piece I never tire of—I probably have a dozen or more in my closet. Like I always say, ‘when in doubt, wear a white shirt.’ ”
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